December 26, 2016

The range of Absolut products has a clear relationship with color. Almost all its varieties, especially the fruit flavors, can be directly related to a color. For this project I used the same concept as for a previous one “Beer colors”, in which the color of the product is the basis of the design. For this, the characteristic design of the Pantone labels is used creating a direct relationship between the product and its color.
In this case the game between Absolut + Pantone greatly enhances the design concept. The bottle wears Pantone and the message is very direct. In each design the color is the representative of the flavor and at the bottom is placed the name of the flavor and its corresponding pantone reference.
In the images can be seen different varieties, such as Absolut Cherrys, Absolut Pears, Absolut Raspberri… As well as a hypothetical case of a copper colored bottle and the last case with the color of the year 2017.

100_black_c_770 apeach_1495_c_770 cherys_1797_c_770 citron_yellow_c_770 mandarin_orange_021_c_770 pears_368_c_770 peppar_185_c_770 raspberri_1925_c_770 copper_10141_c_770 absolut_2017_770_02

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